Acquisition tab

What this is

The Acquisition tab shows where your traffic came from: UTM campaigns, sources, media, terms, content, and paid ad platforms.

Before you start

• Links should have UTM tags or channel share links for meaningful campaign data.

Steps

1. Open Insights.
2. Click the Acquisition tab.
3. Review:
   • UTM campaigns — grouped by campaign tag
   • UTM sources — traffic sources (newsletter, google, etc.)
   • Medium — marketing mediums (email, cpc, etc.)
   • UTM terms and UTM content — keyword and content variants
   • Paid ad platforms — Google Ads, Meta Ads, and other ad click IDs

What happens next

Use this data to compare campaigns and double down on what works.

Tips

• No tagged traffic yet? Add UTM tags when creating links — see UTM and campaign tags.
• Use Share by channel for pre-tagged links per platform.

Related pages

• Campaigns
• UTM and campaign tags