Conversion goals

What this is

Track when visitors complete an action (sign-up, purchase, etc.) after clicking your short link. You add a small tracking pixel to your thank-you page.

Before you start

• Conversion goals must be available on your plan.
• You have a link open on its detail page.

Steps

1. Open a link and go to the Insights tab (or Settings if goals are configured there).
2. Find Conversion tracking.
3. Click Set up conversion tracking or Manage conversion goals.
4. Click to add a new goal.
5. Enter a Goal name (for example Signup) and Goal slug (for example signup).
6. Copy the tracking pixel URL or code shown.
7. Paste the pixel on your thank-you page, confirmation screen, or post-purchase email.
8. Save the goal.

What happens next

When a visitor completes the action on a page with the pixel, a conversion is recorded in Insights under Conversions. Conversions are matched to prior link clicks within your conversion window.

Tips

• The goal slug appears as ?goal=your-slug in the pixel URL.
• Set up goals on your highest-traffic links first.
• See Conversions tab for reporting.

Related pages

• Conversions tab
• Workspace settings: data policy