Dynamic routing

What this is

Send different visitors to different destinations based on country, device, browser language, or schedule. Rules are checked in order — the first match wins.

Before you start

• Dynamic link routing must be available on your plan.
• You have a link open on the Settings tab.

Steps

1. Open a link's Settings tab.
2. Find Dynamic routing.
3. Click Add routing rule.
4. For each rule, set:
   • Destination URL — where matching visitors go
   • Countries — two-letter codes (for example FR, DE, US)
   • Devices — Mobile, Tablet, or Desktop
   • Browser languages — language codes (for example fr, en-us)
   • Active from / Active until — optional schedule
5. Add up to 5 rules. Rules are evaluated top to bottom.
6. Click Save changes.

What happens next

Visitors who match a rule go to that rule's destination. Everyone else goes to the default destination URL.

Tips

• Leave a condition field empty to ignore it (match any value).
• Example: country FR + device Mobile sends French mobile users to a dedicated page.
• Unmatched visitors always use the main Destination URL.

Related pages

• Advanced link features
• Audience tab